Ulta Beauty in Wilmington, DE

These stars are for Tokyo. She is a delight and I came in she was super friendly to everyone that walked in and was helpful when I needed guidance on where to go. She didn't know it but I wasn't having the best day and she was truly a ray of sunshine with her kindness. I would come back just because of her wonderful customer service.

DO NOT RECOMMEND. I've gotten my hair dyed and touched up there a handful of times and never really had any issues. I usually get basic all over color. I decided to change up my hair and get the front dyed purple which I knew would entail bleaching the front of my hair. The "master stylist" bleached my hair once which I knew was not light enough because I had the darkest shade of brown on my hair (previously done at Ulta). So I had faith in her, she knew it was not light enough but proceeded to put color on the orange/caramel sections. She then realized after she was drying my hair that the color was not showing up. Be mindful this cost close to $300 with a tip. So she stripped my hair and bleached it a second time (bleach wasn't to my roots). The purple came out patchy and brassy. I had excessive dyed stains all over my skin. They rubbed my skin raw when trying to remove it and caused me to have abrasions and scabs on my forehead for 2 weeks. I tried to get my money back, but they only wanted to give me the $85 back from the bleached part despite my ears, neck, and forehead being covered in dyed for days. I am extremely disappointed and I would not recommend getting serviced here.

Was there yesterday with my husband for Acqua di GIO after shave balm and stuff girl quickly show up for help, but not because she really wants to help us - she wants to notify us that store will close in 5 minutes! When we asked about balm she couldn't find it and recommend us shop online... I found it on the bottom shelf by myself... it looks like they don't care about clients, they only care about store closing time.

Excellent customer service by the cashiers - a woman was confused by the two-line set up while checking out and made a snarky comment to my mother and I, who had the common sense to realize with two registers open and two "wait in line here" stickers on the floor, that there were two lines. The woman made multiple comments about my mother and I, which were handled professionally by the cashier. I really appreciate the customer service, especially during these trying COVID times. I've been a customer of this store for over 10 years, and will continue to return!

Ulta has always been my "go to place" for all my beauty needs. Today was no exception, except the waiting to be checked out. Who ever decided they needed two lines should be fired. One line always worked. I waited in line over 20 minutes not realizing they had  two lines . No one to explain the floor plan, as there was only one staff member on the floor. Plus they had the one line blocked off so you had to go all around the cosmetic stalls to get out. If there was a fire this would cause a problem! Not a happy customer.