Salon Forca in Bethesda, MD

This used to be a lovely salon but recently changed ownership and products. I will not be going back. Horrible work and service.

I have gone here twice and I have had an excellent experience both times! Aisha has cut my hair both times and she is efficient and does a beautiful job. She is really thoughtful and asks a lot of questions to make sure that you are happy with your hair when she is finished. I will continue to go back her very easy, very affordable and a quiet gem in Bethesda. If you are looking for a switch this is your place!

I have been looking for a stylist for several years. Celia gave me great service. I felt like she listened and understood what I was looking for in my hair (color, highlights and haircut). I am very happy with my results and I know I will be back.

I'm so thankful a friend told me about Forca, and most importantly Celia! I've been going to Celia for hair color and I couldn't be happier!! She's both knowledgeable about color and has the ability to know what looks best on you. I've been coloring pesky grays and she helped me go oh so slightly lighter in color, which made a world of difference! It helped my skin tone look better and subsequently helped me feel more beautiful. What makes this even better?!? They're affordable compared to DC prices. Wow, looking great and not killing your budget, Forca and Celia are awesome!

Really and truly? An affordable, non-stuck-up hair salon in Bethesda? YES! The owner of the very wonderful, very well-run nail salon (Acqua Nails) in which this hair haven exists runs a tight ship. Everything is sparkling clean; appointments run on time; hair products are in stock but no one pushes you to buy them (yay). And can I get an Aveda? Yes indeed. I have hair that's on the long-ish side, and that's, erm, "multi-faceted" - ridiculously straight on top, outrageously curly everywhere else. Stacy does a great job of cutting it so it behaves even with my very minimalist attention (I won't do anything except brush and go, except maybe the occasional spritz of Aveda hairspray). Something of a miracle. She's also been doing a great job on my color, and listens and remembers things like which line of products I prefer they use when I'm there (I like Aveda, dislike Kerastase). Cost is not cheap, but also not the highly overpriced figures I've paid at other Bethesda salons. Plus - and this is a big one - it's not noisy. No blaring music, no twenty blowdryers going at once. The woman who does the shampoos is lovely, gentle, and thorough. Four stars instead of five because about two years ago, they stopped computerized scheduling (why?), and have a handwritten book. So, at the end of the year, if they don't have the new book for the new year yet, they can't schedule my next appointment (and then I forget and end up with gray roots - yikes). It also means no more automated texts to remind me of my upcoming appointments, which I actually miss. Lastly, they don't accept American Express, and I really wish they would, 'cause I like me my points.